The brand started by makeup artist Max Factor’s grandsons is about to undergo a facelift under Estée Lauder’s wing, and the company has announced the leaders who will head its acquisition. Beth DiNardo has been named global general manager of Smashbox Beauty Cosmetics. She will reportedly work closely with grandsons Budd Taylor, current president of Smashbox and Dean Factor, co-founder and chief executive officer. DiNardo, who has been senior vice president and general manager of Lauder’s Darphin North America, will report to Caroline Geerlings, whose most recent position was senior vice president, general manager, Prescriptives Worldwide. Geerlings will report to Lauder group president John Demsey, who holds responsibility for brands including MAC, Tom Ford Beauty, Prescriptives, Bobbi Brown, Jo Malone, and La Mer.
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